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Rip
06-19-2002, 11:38 PM
This actually happened today! Each year I task our ad agency with developing a television ad campaign to showcase one of the products sold my employer. I always invite a panel of my esteemed corporate comrades including regional vice presidents, financial
analysts, corporate attorneys, you get the picture---to preview the story boards. Today, the agency presented their ideas that included the following proposed TV commercial and commentary from our staff:

Lights! Cameras! Action! (sorry but I've always wanted to say that!)

Close up shot of two mature couples entering what appears to be an upscale restaurant or club. They are greeted by a dignified gentleman, probably the maitre'd, who says "good to see you again Mr. & Mrs. Jones, your table for 4 is ready...right this way, please".
The four patrons smile and as they walk towards their table the camera zooms out for the reveal---
they are actually in an upscale pool room and you can see other couples playing pool, laughing and enjoying themselves as the 4 people approach
their own "table" a beautiful 9 footer. The 4 people then rave about our product---yadda yadda yadda.

After the ad agency's creative genius finished the presentation of 5 or 6 other proposed TV commercials, I noticed a couple of our bean counters seemed agitated so I asked for their input. The head bean counter said he
felt uncomfortable with the pool hall scenario because most people would relate a pool hall to something "seedy" and he didn't feel it would be appropriate for us. He felt it would project the wrong image and could offend stockholders, existing and potential clients, and the public in general. A couple of the other "talking heads" nodded in agreement...asthey always do LOL!

As in previous years, I assured the attendees the decision would be made after the scenarios were viewed by several independent focus groups and after we've paid exorbitant fees to over-priced consultants.

I had to chuckle at the bean counter's comments as they reminded me of the recent thread here on the CCB dealing with the negative perception of pool.
I was also thinking "you know, this big a$$ board room is the perfect size for a nice 9 footer....."
Regards, Rip~~could give the freakin' bean counter the last 3 all day long! LOLLOLLOL!

06-20-2002, 01:11 AM
like it or not, fight it or not, snicker if you like or not, that IS the perception of pool, and you can fight the image till the day you die.

the baby boomers generation has to die out before the perception changes.

06-20-2002, 01:52 AM
partial snip:
like it or not, fight it or not, snicker if you like or not, that IS the perception of pool, and you can fight the image till the day you die.


Maybe someone should try finding a way to use and maket this image to their advantage. Especially with how widely accepted gambling is today.

06-20-2002, 03:17 AM
<blockquote><font class="small">Quote: Eddie G Chgo:</font><hr>

Maybe someone should try finding a way to use and maket this image to their advantage. Especially with how widely accepted gambling is today. <hr></blockquote>

they have. in beer commercials, and cigarette ads(joe camel?)

doesn't help pool any, though.

Doctor_D
06-20-2002, 05:26 AM
Good morning:

In corporate America, where there is money to be made and a market to exploit, any image can and will be overcome.

Dr. D.

Gayle in MD
06-20-2002, 07:06 AM
Very interesting! Why not show the men in tuxes, ladies in ball gowns, dripping in diamonds, entering through an elegantly furnished, hushed, formal foyer, with Italian Crystal Chandeliers, and beautiful works of art, past a white grand piano, pianist softly playing Chopin' and then entering a huge grand ballroom filled with beautiful pool tables and other formally dressed patrons?..... OK,.... then use mirrors to cut costs, LOL.
Gayle in Md.

stickman
06-20-2002, 07:12 AM
Heck, I love the ad I see on TV with the bear and the bull playing pool. I think it is for an investment company or something. Apparently the image didn't bother them.

jjinfla
06-20-2002, 07:15 AM
In this case is seems that perception actually is reality. But at least at the tournament level the dress code is better than the dress code in our public schools. Jake

Q-guy
06-20-2002, 07:51 AM
There in lies the problem. The image of pool that is preferred by the public is the seedy image. That is the allure. It is the way pool is depicted, any time a table appears on screen. People are always drinking, or gambling, the bad guy is caught hanging in the poolroom. Whether deserved of not, that is the publics perception of a poolroom and it is perpetuated by the media. I doubt anyone has any interest in trying change the image of pool. They instead use it as a metaphor for the seedy underbelly of out society.

Q-guy
06-20-2002, 07:55 AM
What is the product? What was the reason for the surprise ending where we discover the are in a poolroom rather then a ballroom?

Wally_in_Cincy
06-20-2002, 08:22 AM
<blockquote><font class="small">Quote: Rip:</font><hr>
The head bean counter said he
felt uncomfortable with the pool hall scenario because most people would relate a pool hall to something "seedy" and he didn't feel it would be appropriate for us. He felt it would project the wrong image and could offend stockholders, existing and potential clients, and the public in general. <hr></blockquote>

Offend? Man, that dude must be quite anal-retentive.

Hasn't he seen the Tony Robles/Jennifer Baretta commercial for pharmacueticals? That was shown on "Meet The Press" every week for a long time. That's a pretty educated audience I would guess. Also like Stickman said there's the bull/bear thing for a major brokerage house. That is certainly not targeted at a "seedy" audience.

BTW-that Gold Crown in the conference room is probably a good idea. Corporate America needs fewer meetings.

Karatemom
06-20-2002, 08:25 AM
Hi Rip! How'ya doin? IMO, that just goes to show that corporate America knows jack nothing about the real world. I've seen a few commercials having a billiard scenario behind it (I think one is a Quaker oatmeal commercial), and I think it came off very well.

Heide ~ better be nice, Dad was part of corporate America

Doctor_D
06-20-2002, 08:36 AM
Good morning:

In the North / Central area of New Jersey there are Billboards using a Pool Room for commercial advertising.

Dr. D.

SPetty
06-20-2002, 11:16 AM
<blockquote><font class="small">Quote: Rip:</font><hr> Each year I task our ad agency with developing a television ad campaign to showcase one of the products sold my employer. <hr></blockquote>Hi Rip,

This ad agency must really be on the ball to have sniffed out the one thing that would almost positively ensure your acceptance and approval! If you're the taskmaster, you're the one to please!

06-20-2002, 12:51 PM
<blockquote><font class="small">Quote: Q-guy:</font><hr> There in lies the problem. The image of pool that is preferred by the public is the seedy image. That is the allure. It is the way pool is depicted, any time a table appears on screen. People are always drinking, or gambling, the bad guy is caught hanging in the poolroom. Whether deserved of not, that is the publics perception of a poolroom and it is perpetuated by the media. I doubt anyone has any interest in trying change the image of pool. They instead use it as a metaphor for the seedy underbelly of out society. <hr></blockquote>


Not too long ago casinos and probably the entire casino industry were seen in the same light as pool is now. But now you see and hear so many upscale type, classy, well lit casinos, and well dressed people that in most peoples mines the casino industry has overcome or changed their seedy image.

This is just a personal opinion. When I see someone in a tux or gown shooting pool, it just doesn't look real or right. I think pro pool definitely needs a dress code. The ladies seem to always look nicely dressed wtihout overdressing or wearing gowns to play. I'm not sure what the men wear because I haven't been able to catch their tournaments on tv yet. But I don't think suits are necessary or approaite for playing pool. They just get in the way. And even long sleeves can sometimes be a nuisance when shooting pool.

Scott Lee
06-21-2002, 12:39 AM
<blockquote><font class="small">Quote: Eddie G Chgo:</font><hr> But I don't think suits are necessary or approaite for playing pool. They just get in the way. And even long sleeves can sometimes be a nuisance when shooting pool. <hr></blockquote>

Eddie...Whenever I perform or teach at universities or military bases, I ALWAYS am dressed in dress slacks, and a coat and tie...ALWAYS! I am a professional...I am paid like a professional...and I am going to look professional!
I feel it is one thing I can do to thank my audience for coming. Wearing a coat and tie in NO way hinders my play.

BTW, you should be aware that coat and tie (or tux) were commonplace in pro tournaments for decades. Those older guys, it is agreed by many (myself included), played better than the players of today...especially considering the equipment they had to play with!

Scott Lee

JackPot_George
06-24-2002, 07:07 PM
I once was with my sister in a bar, not the regular kind where you politely ask for "may I have a Miller Lite please... in a glass..." no!!! It was the placed where around 60 Harley Davidson were park in the front, a few guys that looked like they were just released from jail.
Me wearing a regular T shirt and jeans, my sister, with boots and long messy hair fitted right in. We met our party, a bunch of, for me, alcoholics wthat probably robbed a store to get the bikes, wearing ripped jeans and bandanas, leather all over, missing tooths on some, bad breath and a few tattos here and there.
Scary place, a pool table in the back room that, believe me, you did not want to play in.
In the party one of the guys with the USA bandana that seemd as he was on somthing was making everybody laugh and everybody seemed to enjoy his sarcastic commentaries about women and life.
A lady covered in leather with big hooties aproaches the table, the same guy in reference flirts with the woman and then the woman leaves as usual on her business.
After a few hours I wanted to ask this guy what di he do for living, he replies with a regular joke, everybody laughs, then he tells me the truth, the man owns a company and has more money than I will ever make in my life time in stocks and realstate and some other investements, heads a very important firm associated with them. The man weras a regular suit and tie in a regular day and then transforms to what he really likes in a weekend.

His statement made me change my perception of bikers ever since. I have met a lot of bikers that look bad on the outside and they are just regular people that have a day job like anybody else.

Hopefully this story will give an idea for your ad that if you can come up with something that will change the way of thinking it will reciprocate in earnings.

Who would have thought that 3 frogs will make one of the most incredible campaigns on beer which clearly shows you would not like a frog in your beer but still made millions.


Good luck and do what another person said, take those guys out for a pool night with the ladies, and hope you beat the hell out of them!!!!

Voodoo Daddy
06-26-2002, 08:32 PM
Huggie-Bear hung out the the pool room, Starsky and Hutch could always find him there!! You can learn alot at the pool room...


Voodoo....being silly

06-26-2002, 08:38 PM
Mmmmm Huggie Bear... he he
Huggie Bear was cool.