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Gayle in MD
03-04-2010, 06:46 PM
<div class="ubbcode-block"><div class="ubbcode-header">Quote:</div><div class="ubbcode-body">By BEN SMITH | 3/3/10 4:23 PM EST Text Size- + reset

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POLITICO 44
The Republican National Committee plans to raise money this election cycle through an aggressive campaign capitalizing on “fear” of President Barack Obama and a promise to "save the country from trending toward socialism."


The strategy was detailed in a confidential party fundraising presentation, obtained by POLITICO, which also outlines how “ego-driven” wealthy donors can be tapped with offers of access and “tchochkes.”


The presentation was delivered by RNC Finance Director Rob Bickhart to top donors and fundraisers at a party retreat in Boca Grande, Florida on February 18, a source at the gathering said.


In neat PowerPoint pages, it lifts the curtain on the often-cynical terms of political marketing, displaying an air of disdain for the party’s donors that is usually confined to the barroom conversations of political operatives.


The presentation explains the Republican fundraising in simple terms.


"What can you sell when you do not have the White House, the House, or the Senate...?" it asks.


The answer: "Save the country from trending toward Socialism!”


Manipulating donors with crude caricatures and playing on their fears is hardly unique to Republicans or to the RNC – Democrats raised millions off George W. Bush in similar terms – but rarely is it practiced in such cartoonish terms.

<span style='font-size: 17pt'>
One page, headed “The Evil Empire,” pictures Obama as the Joker from Batman, while House Speaker Nancy Pelosi and Senate Majority Leaders Harry Reid are depicted as Cruella DeVille and Scooby Doo, respectively.


The document, which two Republican sources said was prepared by the party’s finance staff, comes as Chairman Michael Steele struggles to retain the trust and allegiance of major donors, who can give as much as $30,400 a year to the party. </span>Under Steele, the RNC has shifted toward a reliance on small donors, but the document reveals extensive, confidential details of the strategy for luring wealthy checkwriters, which range from luxury retreats in California wine country to tickets to a professional fight in Las Vegas.


The 72-page document was provided to POLITICO by a Democrat, who said a hard copy had been left in the hotel hosting the $2,500-a-head retreat, the Gasparilla Inn & Club. Sources at the event said the presentation was delivered by Bickhart and by the RNC Finance Chairman, Peter Terpeluk, a former ambassador to Luxembourg under President George W. Bush.


The RNC reacted with alarm to a question about it Wednesday, emailing major donors to warn them of a reporter’s question, and distancing Steele from its contents.




“The document was used for a fundraising presentation Chairman Steele did not attend, nor had he seen the document,” RNC Communications Director Doug Heye said in an email. “Fundraising documents are often controversial.


“Obviously, the Chairman disagrees with the language and finds the use of such imagery to be unacceptable. It will not be used by the Republican National Committee – in any capacity – in the future,” Heye said.


<span style='font-size: 17pt'>The most unusual section of the presentation is a set of six slides headed “RNC Marketing 101.” The presentation divides fundraising into two traditional categories, direct marketing and major donors, and lays out the details of how to approach each group.


The small donors who are the targets of direct marketing are described under the heading “Visceral Giving.” Their motivations are listed as “fear;” “Extreme negative feelings toward existing Administration;” and “Reactionary.”


Major donors, by contrast, are treated in a column headed “Calculated Giving.”

Their motivations include: “Peer to Peer Pressure”; “access”; and “Ego-Driven.” </span>
The slide also allows that donors may have more honorable motives, including “Patriotic Duty.”

<span style='font-size: 20pt'>
A major Republican donor described the state of the RNC’s relationship with major donors as “disastrous,” with veteran givers beginning to abandon the committee, which is becoming increasingly reliant on small donors. </span>
The party’s average contribution in 2009, according to the document, was just $40, and the shift toward a financial reliance on the grassroots may help explain Steele’s increasingly strident tone toward the Obama Administration.


While the crude portrayal of Obama may be - as Steele ‘s spokesman put it - “unacceptable,” other elements of the presentation may be of equal interest to close political observers.


The RNC plans to raise $8.6 million from major donors alone in 2010, less than 10% of its total 2009 fundraising take, which was primarily from small donors."


The center of that plan is an extensive, and colorful, schedule of events. Along with traditional fundraisers with conservative luminaries including Weekly Standard Editor Bill Kristol and former presidential candidate Steve Forbes, the party plans to raise $80,000 for a trip to London to meet David Cameron, the British Conservative Party leader, on September 17.


The RNC’s “Young Eagles” – younger major donors and the only group, according to a major donor, continuing to pull its weight financially – are invited to a “professional bull riding event” in October, expected to raise $50,000, and to a no-holds-barred Ultimate Fighting Championship fight in Las Vegas the same month, expected to raise $60,000.


The RNC’s aim, according to one section of the document: “Putting the Fun Back in FUNdraising.”

CORRECTION: The RNC raised a total of $81 million in 2009. An earlier version of this story understated that figure.



Read more: http://www.politico.com/news/stories/0310/33866_Page2.html#ixzz0hG4EDsH3

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See the disgusting pictures here:

http://www.politico.com/news/stories/0310/33866_Page2.html#ixzz0hG4EDsH3


<div class="ubbcode-block"><div class="ubbcode-header">Quote:</div><div class="ubbcode-body">David A. Harris
Pres. National Jewish Democratic Council :


The official GOP fundraising documents revealed Wednesday by POLITICO paint a portrait of a Republican Party reverting to form: when all else fails, turn to fear-mongering.

Based on the right wing’s scare tactics during the 2008 election and last summer’s health care debate, this should come as no surprise. If anything, this confirms what many quietly speculated all along: that the GOP is trying to scare its way back into power by raising money to bombard voters with incorrect information.

All Americans should be outraged that the Republican Party thinks so little of their intelligence. It would be one thing if the GOP was raising money through the merits of its ideas. But their recent conduct demonstrates that they have very few, if any, marketable ideas and real policy alternative for the American public which leaves fear-mongering as their prime fundraising tool.

Time and time again, we see that today's GOP is committed to catering to its new Tea Party base. That this is as true in fundraising as it is in policy matters should come as no surprise.

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<div class="ubbcode-block"><div class="ubbcode-header">Quote:</div><div class="ubbcode-body">Maggie Mahar
Author, Century Foundation HealthBeat blog :


How can anyone suggest that portraying President Obama in whiteface (as “The Joker”) isn’t racist?

During the presidential campaign conservatives avoided playing the race card, but once Obama was elected, ugly racist imagery began turn up all over the blogosphere.

As a progressive, I almost hope that conservatives will try to appeal to bigotry and fear of an African-American president in the upcoming elections. It is always better when racism comes out of the closet. If you want to ensure a large turn-out by minority voters in November, this is a brilliant strategy. And you can be sure that they won't be voting for conservatives.

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<span style="color: #000066">Notice, this is factual, and documented, not just some outlandish, undocumented accusation, thrown up on the board, with no link, and no proof.

Like I always say, politics is a dirty business, but when it comes to Republicans, it's a filthy dirty business. This depiction of the President in White Face, proves exactly what I've been saying all along.


Truly the most Repulsive, disgusting lowlife tactics I have ever witnessed! I'm quite sure their doners will find it just as offensive as I do, particularly when they read the RNC's intention to massage their huge ego's, and use fear to rev up their "Other America" base.

G. </span>

Gayle in MD
03-05-2010, 04:58 AM
LMAO, no comments from the right about your party calling their own supporters:

<div class="ubbcode-block"><div class="ubbcode-header">Quote:</div><div class="ubbcode-body">plan divides Republican donors into two main categories: small donors who are "visceral," "reactionary" and motivated by "fear," and large donors who are "calculated," "ego-driven" and motivated by "access."

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LOL, are you all to afraid to say anything about this, lol. /forums/images/%%GRAEMLIN_URL%%/laugh.gif
Cat got your tongue? /forums/images/%%GRAEMLIN_URL%%/grin.gif

LWW
03-05-2010, 08:04 AM
I find that hilarious from someone who was spoon fed fear by the DNC and MOVEON for all those years.

LWW

eg8r
03-05-2010, 02:21 PM
I think it is good to know your target and evaluate them as such. At that point marketing takes over and hopefully the money rolls in. The beautiful part about all of this is that it is unwarranted. The people of America are not happy at all with the Dems in Congress and are ready for hope and change.

The absolute worst part about all this is that no matter who the Reps put up for election, they will NOT win because of what they actually stand for but instead win because the people of America see how terrible a job the Dems have done and the people are still hoping for change.

eg8r

Gayle in MD
03-05-2010, 02:23 PM
LOL, just keep telling yourself that, Ed. They insulted their entire base, and they weren't doing well in donations in the first place.

/forums/images/%%GRAEMLIN_URL%%/grin.gif

eg8r
03-05-2010, 02:57 PM
Just look at Mass if you can't see the forest for the trees.

eg8r

Gayle in MD
03-05-2010, 03:40 PM
LOL, oh, how I hope you righties continue to believe your own propaganda and hold onto the republican exploitation of completely unrealistic views, and unfounded opinions. /forums/images/%%GRAEMLIN_URL%%/grin.gif

G.

Qtec
03-05-2010, 07:40 PM
<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: eg8r</div><div class="ubbcode-body">I think it is good to know your target and evaluate them as such.
eg8r </div></div>

<div class="ubbcode-block"><div class="ubbcode-header">Quote:</div><div class="ubbcode-body">small donors who are "visceral," "reactionary" and motivated by "fear," and large donors who are "calculated," "ego-driven" and motivated by "access." </div></div>

Which one are you. LOL

Q

Stretch
03-06-2010, 03:38 AM
<div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: Qtec</div><div class="ubbcode-body"><div class="ubbcode-block"><div class="ubbcode-header">Originally Posted By: eg8r</div><div class="ubbcode-body">I think it is good to know your target and evaluate them as such.
eg8r </div></div>

<div class="ubbcode-block"><div class="ubbcode-header">Quote:</div><div class="ubbcode-body">small donors who are "visceral," "reactionary" and motivated by "fear," and large donors who are "calculated," "ego-driven" and motivated by "access." </div></div>

Which one are you. LOL

Q </div></div>

Whats below "small donor"...........::D

eg8r
03-07-2010, 06:28 AM
I am neither because I don't donate to either party. Keep laughing.

eg8r

eg8r
03-07-2010, 06:28 AM
LOL, and I hope the Dems continue to think they are doing a good job as their party continues to unfold before our eyes. /forums/images/%%GRAEMLIN_URL%%/smile.gif

eg8r

LWW
03-07-2010, 08:44 AM
They are both self destructing.

LWW