bradb
07-30-2011, 05:28 PM
...first of all I would need to win the lottery big time! /forums/images/%%GRAEMLIN_URL%%/laugh.gif
-With the proper funding and no fear of failing because I have lots of cash to throw around, I would set about putting together a tour by doing the following....
-I would define my target audience as 18-35 males who are casual or non-players (the pool addicts are a given.) Spill-over would include all markets. Pool cannot grow unless it reaches out to a wider base.
-I would do some pre market focus testing to identify latent interest among target groups.
- I would hire a top sports PR firm.
-I would hire 10 top players, some would be women, plus a local player and bill it as a "Winner take all shootout!" but I would pay all players a fee up front.
-The best place to start would be a mid sized city where demographics can be more easily tracked. There I would do some early teaser advertising to start market interest. Once the event draws nearer I would rent a large venue that will meet my overhead with enough seats.
-The teasers would be followed by strong PR on local media. That would include sending promo packages out to all the newspaper, radio and TV sports outlets and getting them onside with player background. If I had Reyes I would send a short clip of his greatest shot ever made! (These people are lazy, they will gobble up anything sent free they can make a story out of.)
-Next comes a well placed TV ad campaign in local time slots. The ads would focus on just a few of the players. I would also provide a bit of drama by creating a grudge match build up. I would pit a local player against a hot shot outsider to create local fan appeal.
-My objective is to create player personality awareness among targets and generate curiosity to learn more.
- I would send my PR people out to every pool hall and pub with posters and ticket info. I would even provide incentives tied into these business to get them on side.
-The key matches would be in consumer friendly time periods over one weekend. I would send video updates to the local TV stations for continued awareness.
-Last but not least, I would not only invite Strickland... I would send a limo out to pick him up and deliver him to the arena like Caesar coming in victorious from the Punic wars!
-The above exercise would be a test market sample to see what will work best. It may even be a loss because of initial PR outlay, but its a feeler to see if its viable for a bigger market and a draw for telecast. But if it fails completely... then what a party!!
Well there it is for any body who wants to know how to market pool and maybe even add a few ideas! Now where's the money guy?
Brad
-With the proper funding and no fear of failing because I have lots of cash to throw around, I would set about putting together a tour by doing the following....
-I would define my target audience as 18-35 males who are casual or non-players (the pool addicts are a given.) Spill-over would include all markets. Pool cannot grow unless it reaches out to a wider base.
-I would do some pre market focus testing to identify latent interest among target groups.
- I would hire a top sports PR firm.
-I would hire 10 top players, some would be women, plus a local player and bill it as a "Winner take all shootout!" but I would pay all players a fee up front.
-The best place to start would be a mid sized city where demographics can be more easily tracked. There I would do some early teaser advertising to start market interest. Once the event draws nearer I would rent a large venue that will meet my overhead with enough seats.
-The teasers would be followed by strong PR on local media. That would include sending promo packages out to all the newspaper, radio and TV sports outlets and getting them onside with player background. If I had Reyes I would send a short clip of his greatest shot ever made! (These people are lazy, they will gobble up anything sent free they can make a story out of.)
-Next comes a well placed TV ad campaign in local time slots. The ads would focus on just a few of the players. I would also provide a bit of drama by creating a grudge match build up. I would pit a local player against a hot shot outsider to create local fan appeal.
-My objective is to create player personality awareness among targets and generate curiosity to learn more.
- I would send my PR people out to every pool hall and pub with posters and ticket info. I would even provide incentives tied into these business to get them on side.
-The key matches would be in consumer friendly time periods over one weekend. I would send video updates to the local TV stations for continued awareness.
-Last but not least, I would not only invite Strickland... I would send a limo out to pick him up and deliver him to the arena like Caesar coming in victorious from the Punic wars!
-The above exercise would be a test market sample to see what will work best. It may even be a loss because of initial PR outlay, but its a feeler to see if its viable for a bigger market and a draw for telecast. But if it fails completely... then what a party!!
Well there it is for any body who wants to know how to market pool and maybe even add a few ideas! Now where's the money guy?
Brad