Soflasnapper
08-19-2011, 04:58 PM
In a happy event in the future, the Fair Tax as proposed is implemented as of the following January 1st.
A couple of executives at one retail outlet are discussing the plans they need to make. (By a major coincidence, the president of this firm is LWW.) Let's listen in!
President LWW to the CFO: Are we ready to go on this one?
CFO: Yes, it's pretty easy, actually. Out of every sale we make, 23 cents of each dollar is due back to the government as the Fair Tax amount.
Pres LWW: And we're keeping the prices where they are, right? Thank God for that! Repricing everything in the store would be ridiculous busy work.
CFO: No, actually boss, we're going to be adding about 30% to our prices so that this will work. You know, divide 23 by 77, and...
(interrupting) President LWW: WHAT!!! The people will not buy these products at a 30% markup! We must keep the prices the same. We're going to save a lot of money from the elimination of the payroll tax, and...
(interrupting) CFO: Our gross payroll expense is 30% of our gross sales revenue. We'll save 7.65% of 30%, which is only 2.3% of our gross in savings, and we're talking about sending 23% of every dollar we earn. This is only 1/10th enough savings to afford that.
Pres LWW: Wait! Don't forget-- we also don't have to pay any corporate tax! We'll be saving a bundle with that one!
CFO: Our profit margin is 8%, among the highest in our industry. Saving 35% of 8% is just 2.8% of our gross income. Still way short. We must raise the price at the checkout stand. It's the only way.
Pres LWW: Well, that's two savings right there! What's the total savings to us from both of them?
CFO: 5.1%.
Pres LWW: Now wait a minute. That's not right! What did I hear them say? Oh, yes! ALL OUR SUPPLIERS will have savings, and pass all of them along to us! That will make up the difference! You know, you really are a negative statist, the way you pretend to be all neutral and only look at the numbers! What a tool!
CFO: As you say, sir. (cough) However, probably the most any of them will save will be around the same 5.1%, depending on how much their payroll and profits are as a percentage of their total gross business. More or less around that amount.
As our cost of sales is 40%, saving 5% there will save us another 2% to the bottom line.
Pres LWW: Now we're getting somewhere. What's the total of all these three savings?
CFO: Well, that would be 7.1%. But sir, we cannot be sure we will even receive that savings from our vendors. Certainly, we have no current offers to drop their prices by that much. Even if we did receive all this savings, and dropped our expenses by 7.1%, we will go broke sending off 23 cents out of every dollar we earn if we keep the same prices. Assume we make no profit, and the 8% is added to the 7.1%, = 15.1% in savings. By sending off 23% of the gross, we lose 8% on each dollar of sales. We cannot survive.
Pres LWW: I can't believe this! What you're saying is we really must re-price everything in the store 30% up or else we'll run in the red? Those price increases will ruin our sales!!
CFO: Not exactly. Considering the payroll tax savings is a certainty, and we really will be saving the corporate tax as well, we can hold the increase to 25% and we should be ok. Maybe if the vendors drop their pricing the 5% as well, we can eventually drop the increase to 23%, but we'll have to see whether that happens or not.
Pres LWW: Well, I'm shocked. I wouldn't have supported this if I knew all the prices would have to go up. Listen, we ALREADY priced things where the sweet spot would be, to maximize volume and profits. When these prices are increased, you know what that means-- lower sales volume. Automatic.
CFO: Not entirely, sir. The people will have a lot of extra money as well, so they'll be happy to pay the extra, and able to as well!
Pres LWW: As in, how much extra money?
CFO: Sorta like us, but better. ALL of their income will be saved the 7.65% in payroll tax, and the income tax as well.
Pres LWW: Don't get me started on that one. You know most people don't pay any federal income tax! Savings from non-existent income tax is zero! How are they going to afford a 30% jacked up price by saving under 8% of their income?
CFO: Remember, all excise taxes will also be eliminated, so there's that.
Pres LWW: But the gasoline tax is only 18 cents a gallon, or 5% of the pump prices lately.
CFO: Don't forget, no state sales tax.
Pres LWW: Another 6%?? You're killing me here!
CFO: I know that doesn't seem like much, but then there's the monthly prebate checks everyone gets on top of that.
Pres LWW: And that would amount to?
CFO: About $115 a person a month.
Pres LWW (exploding): Are you trying to tell me that people saving under 8% on their payroll tax and getting another $115 a month are going to just LOVE paying these 30% higher prices??!?!?! Are you some kind of moon-bat??!?!
CFO: Well, of course, we expect sales resistance-- at first. Eventually, as the savings get redistributed, and prices rebalance, the old sales levels will return. There was that retailer study done back in the day that showed it will.
Pres LWW: And how long did they say that would take?
CFO: About 4 years, sir (looking down at his feet and away).
Pres LWW: Oh my God, shoot me now!
A couple of executives at one retail outlet are discussing the plans they need to make. (By a major coincidence, the president of this firm is LWW.) Let's listen in!
President LWW to the CFO: Are we ready to go on this one?
CFO: Yes, it's pretty easy, actually. Out of every sale we make, 23 cents of each dollar is due back to the government as the Fair Tax amount.
Pres LWW: And we're keeping the prices where they are, right? Thank God for that! Repricing everything in the store would be ridiculous busy work.
CFO: No, actually boss, we're going to be adding about 30% to our prices so that this will work. You know, divide 23 by 77, and...
(interrupting) President LWW: WHAT!!! The people will not buy these products at a 30% markup! We must keep the prices the same. We're going to save a lot of money from the elimination of the payroll tax, and...
(interrupting) CFO: Our gross payroll expense is 30% of our gross sales revenue. We'll save 7.65% of 30%, which is only 2.3% of our gross in savings, and we're talking about sending 23% of every dollar we earn. This is only 1/10th enough savings to afford that.
Pres LWW: Wait! Don't forget-- we also don't have to pay any corporate tax! We'll be saving a bundle with that one!
CFO: Our profit margin is 8%, among the highest in our industry. Saving 35% of 8% is just 2.8% of our gross income. Still way short. We must raise the price at the checkout stand. It's the only way.
Pres LWW: Well, that's two savings right there! What's the total savings to us from both of them?
CFO: 5.1%.
Pres LWW: Now wait a minute. That's not right! What did I hear them say? Oh, yes! ALL OUR SUPPLIERS will have savings, and pass all of them along to us! That will make up the difference! You know, you really are a negative statist, the way you pretend to be all neutral and only look at the numbers! What a tool!
CFO: As you say, sir. (cough) However, probably the most any of them will save will be around the same 5.1%, depending on how much their payroll and profits are as a percentage of their total gross business. More or less around that amount.
As our cost of sales is 40%, saving 5% there will save us another 2% to the bottom line.
Pres LWW: Now we're getting somewhere. What's the total of all these three savings?
CFO: Well, that would be 7.1%. But sir, we cannot be sure we will even receive that savings from our vendors. Certainly, we have no current offers to drop their prices by that much. Even if we did receive all this savings, and dropped our expenses by 7.1%, we will go broke sending off 23 cents out of every dollar we earn if we keep the same prices. Assume we make no profit, and the 8% is added to the 7.1%, = 15.1% in savings. By sending off 23% of the gross, we lose 8% on each dollar of sales. We cannot survive.
Pres LWW: I can't believe this! What you're saying is we really must re-price everything in the store 30% up or else we'll run in the red? Those price increases will ruin our sales!!
CFO: Not exactly. Considering the payroll tax savings is a certainty, and we really will be saving the corporate tax as well, we can hold the increase to 25% and we should be ok. Maybe if the vendors drop their pricing the 5% as well, we can eventually drop the increase to 23%, but we'll have to see whether that happens or not.
Pres LWW: Well, I'm shocked. I wouldn't have supported this if I knew all the prices would have to go up. Listen, we ALREADY priced things where the sweet spot would be, to maximize volume and profits. When these prices are increased, you know what that means-- lower sales volume. Automatic.
CFO: Not entirely, sir. The people will have a lot of extra money as well, so they'll be happy to pay the extra, and able to as well!
Pres LWW: As in, how much extra money?
CFO: Sorta like us, but better. ALL of their income will be saved the 7.65% in payroll tax, and the income tax as well.
Pres LWW: Don't get me started on that one. You know most people don't pay any federal income tax! Savings from non-existent income tax is zero! How are they going to afford a 30% jacked up price by saving under 8% of their income?
CFO: Remember, all excise taxes will also be eliminated, so there's that.
Pres LWW: But the gasoline tax is only 18 cents a gallon, or 5% of the pump prices lately.
CFO: Don't forget, no state sales tax.
Pres LWW: Another 6%?? You're killing me here!
CFO: I know that doesn't seem like much, but then there's the monthly prebate checks everyone gets on top of that.
Pres LWW: And that would amount to?
CFO: About $115 a person a month.
Pres LWW (exploding): Are you trying to tell me that people saving under 8% on their payroll tax and getting another $115 a month are going to just LOVE paying these 30% higher prices??!?!?! Are you some kind of moon-bat??!?!
CFO: Well, of course, we expect sales resistance-- at first. Eventually, as the savings get redistributed, and prices rebalance, the old sales levels will return. There was that retailer study done back in the day that showed it will.
Pres LWW: And how long did they say that would take?
CFO: About 4 years, sir (looking down at his feet and away).
Pres LWW: Oh my God, shoot me now!