View Full Version : Romney’s Wallet Is Winning Florida

01-30-2012, 02:48 AM
<div class="ubbcode-block"><div class="ubbcode-header">Quote:</div><div class="ubbcode-body">AMPA, FLORIDA — According to some final spending numbers shared with TPM by a Democratic media observer, Mitt Romney’s lucky number in the final push to the Jan. 31 primary here is five.

As in five-to-one: that’s the ratio — just about — by which Romney and his allies have outspent Newt Gingrich and his allies on TV in the Sunshine State. The narrative that Team Romney is pushing is that of a new-and-improved candidate, battle-hardened after his South Carolina woes, and sharpened as a candidate by having had to outsmart Newt Gingrich.

The Dems think these figures suggest something else: that it’s not Romney who’s winning votes in Florida, but the size of his wallet.

According to my Democratic source, <span style='font-size: 14pt'>the total ad spending through Tuesday in Florida by the Romney campaign and its allied super PAC, Restore Our Future, is $15,340,000. The total spending for Gingrich’s campaign and his super PAC, Winning Our Future, is $3,390,000.</span>

That huge disparity in ad spending is reminiscent of Iowa, where a surging Gingrich was badly outspent by Romney’s forces and saw his momentum collapse. Gingrich was supposed to have the money to play in Florida, thanks to be new infusions of super PAC cash from the Adelson family, which helped him run a negative ad barrage in South Carolina (where, by comparison, Team Romney outspent him only 2-to-1) that helped push him to his big victory in the Palmetto State. </div></div>

Money is power?

Q money talks (http://2012.talkingpointsmemo.com/2012/01/romneys-ad-tsunami-drowning-newt.php?ref=fpnewsfeed)