View Full Version : Casino Tournament Marketing
03-12-2003, 10:34 AM
A lot of pool tournaments take place in casinos now but it seems to me they are not very well publicized ahead of the event. I've never seen a flyer or poster announcing an event in a pool hall. Wouldn't that be a logical place to hang a poster?
Do the casinos even care about attracting pool players to watch the events? Do they run the events primarily as an entertainment attraction for their regular clientele of gamblers, rather than trying to attract pool players to the casino?
03-12-2003, 10:50 AM
As far as a casino is concerned, if a person is sitting in the stands watching the event, that means that they are not out gambling in their casino. Casinos are interested in one thing only--TV exposure for their casino.
Understanding where the casinos are coming from, the WPBA has established a relationship with the APA which is now running a side-by-side amateur event at WPBA tour stops. This worked extremely well in Peoria, where the APA event entries were in the hundreds and packed the stands at the WPBA event. In Tunica, there weren't as many entries in the APA event and the spectator turnout at the tournament was low.
We're hoping that as more and more people find out about the amateur events they will come to play and watch some matches at the pro event. That's really not a bad plan.
For the twice annual Reno Sands Open there is plenty of publicity throughout CA and the West Coast. The Open is preceeded by a $10,000 added USPPA handicap tournament.
I think the best casino customers who show up to the tournaments are the players. /ccboard/images/graemlins/smirk.gif
I think it would be smart to hype pool by a casino. But for it to make sense, they must attract the gamblers and must keep them in the casino, not the local poolrooms or the practice room. Look at the hallmark of casino sports entertainment- big time boxing. Traditionally this has drawn gamblers who have cash from various occupations and their young companions. These guys gamble hard before and after the fights. To get comped to a room and the big fight on a fight weekend you have to be a big player. A 10,000 credit line doesn't cut it anymore. How many pool players will show up at a casino for a pool match and put even 10K at risk on the tables? The casino marketing is commensurate with that level of play. If the big players really wanted tickets to pool matches, things would be better. But if a casino finds that pool players are good casino customers, they will market more aggressively. Sure, a lot of pool players go to casinos and gamble at other things and some pool players gamble big. But the average pool spectator doesn't get casinos very excited I think.
03-12-2003, 11:34 AM
You bring up good points, JPB. In Vegas every year, the Riviera does not seem very happy with the average player during the BCA stuff in May. A few pit bosses have told me that it's mostly $5 and $10 bettors. If it weren't for the money they make on the bar tables and the alcohol, they probably would have no interest in having us.
One thing about the boxing though. The reason boxing is so perfect for the casinos is because it lasts for only a short duration of time (even less these days, re: Tyson). You bring these whales in for the weekend to watch the fight, and they spend 2 hours at the fight and dinner, and the rest of the time at the tables. For a pool tournament, there are matches going all day for five days. So... it's definitely not going to be as profitable for the casino.
03-12-2003, 05:01 PM
They used to run at a lot more places than they do now here in Vegas. I remember the Sands used to have them, the Imperial palace used to have them, the Stardust also.
Now it just seems to be the Riviera and thats turned into a grind joint.
Most casino management looks at pool players on the same level that they do poker players. They figure they arent going to make much off them so they dont bother.
In all my time ive only seen one pool player who was a big table player so maybe that says something about the situation.
I DON'T THINK IT IS THE CASINOS ...A PROMOTER STEPS UP AND MAKES A DEAL WITH THE CASINO...ONE OF OUR TRIBAL CASINOS HAS HAD 2 AND THE 3rd $10,OOO ADDED TOURNAMENT WILL BE ON EASTER WEEKEND APRIL 18-20..UNFORTUNATELY THE SECOND TOURNAMENT WAS ONLY HALF FILLED..THIS CASINO BEING ONLY 80 MILES FROM ST.PAUL/MINNEAPOLIS<<<THOSE HAVING A POPULATION OF OVER 2 MILLION,JUST DOSN'T SEEM RIGHT..BUT THE SAME MONEY WAS PAID, SO THE PEOPLE WHO PLACED HAD A NICE PAY DAY..ST.CROIX TOURNAMENT AT TURTLE LAKE WI. PROMOTER JOE THOMAS..LOOK IT UP AT "MN BILLIARDS.COM..THE POINT I GUESS IS THAT THE CASINO WILL WELCOME ANYONE 21 OR OLDER..THEY ARE IN BUSINESS TO MAKE MONEY..THEY DO NOT DISCRIMINATE IF YOU PLAY POOL OR THROW DARTS...LOL
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