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Has anyone been paying attention to how they have begun marketing poker and its regional qualifiers on television? I'm not a card player, yet the programs have caught my attention. Here's a game that has less visual appeal (IMO) than pool, but they have been doing a great job in marketing it as a televised event(s) by going beyond the immediate game into backround on the individual players, the psychology of the game, the nature of gambling and its characters etc. I think there's a lesson here for pool.
04-28-2003, 11:25 AM
<blockquote><font class="small">Quote dave:</font><hr> Has anyone been paying attention to how they have begun marketing poker and its regional qualifiers on television? <hr /></blockquote> what channel?
04-28-2003, 11:30 AM
ESPN and the Travel channel. Only seen it a couple of times while looking for pool. Ready for some new matches, old ones I know by heart now.
04-28-2003, 11:30 AM
It's on the Travel Channel in NYC. Wednesday nights from 9-11.
Could you imagine pool programming where a series of regional qualifying events were televised, building your interest and familiarity with the players (and their backgrounds), leading up to a culminating event like the U.S. Open ? That way anticipation and a vested interest(emotional/financial) in selected personalities would be built into the Open giving it more significance to the viewing public. This would be more interesting and dramatic than a series of unrelated events with the same 3 or four people being watched each time. Right now, when we watch a "championship", the word/title has no meaning. It's like calling something the "Super Bowl" without having a viewable football season or division playoffs in order to participate. Can you imagine what that would do to a football viewing audience?
04-28-2003, 02:59 PM
I heard that the Billiard Club TV is going to start showing the Viking Tour events. It's not ESPN, but it's a start. At lease people will have a chance to watch some of the top regional players in action.
04-28-2003, 06:17 PM
If it is the one I have seen, it is almost an infomercial (sp?) for the casino, I think they were the only sponsor. I think a company with the resources, possibility McDermott or one of the big table companies, could do a match of the week on a cable and just buy the air time, selling their own products and sell some advertising to someone else. Meucci was going to do exactly that one time, producing the whole thing in a studio with selected players. In fact you could do entire tournaments in a studio with a small audience for the sole purpose putting it on cable and buying the air time and selling the advertising. They already do it with other things like fishing and gardening shows.
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