El rushbo is seriously on the ropes!

TUE JUN 18, 2013 AT 10:30 AM PDT

Major Limbaugh Advertiser SodaStream Abruptly Stops Rush


A controversial Israeli company's head over heels romance with Rush Limbaugh appears to have come to a screeching halt after just over a month, thanks to the tenacity of Flush Rush Facebook and other members of the StopRush movement.

After 5 weeks of relentless pressure and negative publicity, the company unexpectedly posted this on its Facebook page on Monday evening:

Contacted on Twitter this morning, SodaStream reiterated that they were through with Rush:

"Our ads are no longer running on his show."

SodaStream's ad campaign began in a big way on May 8, and ads voiced by Limbaugh himself ran all across the country up until Friday, June 14. 148 ads were reported during that period--and many more certainly ran on stations that were not being monitored.

StopRush immediately began a campaign to convince the company to end support for Limbaugh's controversial program and to educate the public about Sodastream's illegal West Bank settlement factory.

SodaStream initially went with the ol' "we advertise everywhere" argument:

Thank you for your feedback. SodaStream is in the midst of an intensive multi-media campaign that includes television advertising across all major networks and cable stations, digital ads widely spread across the internet, and radio endorsement-style advertising. SodaStream is not making a political statement with our advertising dollars, and thus our ads can be heard and seen on networks and programming across a diverse range of topics, interests and viewpoints - including news, lifestyle, sports, entertainment and current affairs.

In short, soda lovers are everywhere! SodaStream's advertising is not an extension of any political agenda; indeed, we strive only to reach soda-loving consumers wherever and whenever they are most receptive to our messages.

The ad mentioned third parties Target, Kohl's, Walmart, and Bed Bath and Beyond as retailers for the home carbonation system:


StopRush volunteers were able to convince Target and Kohl's to withdraw their names from the ad a few days into the ad campaign.
Target issued this public statement:

We do not place advertisements on the Rush Limbaugh show, nor did we approve the placement of a vendor’s ad highlighting a product sold at Target. While our vendors use their own advertising dollars and can choose where to place ads, we do provide guidelines for ads that specifically mention Target. We’re following up with the vendor directly to gain an understanding of the situation.

Kohl's did not comment publicly, but their name vanished from the ad as well.

Imagine the conversation SodaStream had with El Rushbo over the change:

"Uh, Rush, we kind of need to re-record that SodaStream ad...""Snort, Glub, Welfare Queens, Barack Hussein Obama, Feminazis, Say What? Why? Inailed it!!"
"Well, ummm, Target and Kohl's don't want to have anything to do with you."
SodaStream hung in there a bit longer before eventually pulling the plug entirely.

StopRush volunteers sent 4,000 tweets, countless emails and Facebook messages in order to make this happen. After 15 months, the movement to hold Rush Limbaugh accountable for his on-air bigotry shows no signs of slowing.

Please come back!

Decent folks who believe in tolerance and equality are no longer powerless against Limbaugh's efforts to spread intolerance on the radio. StopRush is making a major impact by convincing advertisers on this show to withdraw their ads--and with your help we can do even more. Just a few emails, tweets, or Facebook messages a week to Limbaugh's advertisers can go a long way toward making hatred less profitable. It is our collective voice that makes us strong.

Want to do something hold Limbaugh accountable?

Join StopRush! We can use your help in the following ways:

Join: The Flush Rush Facebook community
Visit: The StopRush sponsor database
Tweet: #stoprush Twitter campaign
Fact Check: Limbaugh Lie Debunking Site
Install: ThinkContext StopRush browser extension--notifies you as you browse which companies advertise on Rush