A great article on the dying Fox NEWS.
Ad rates have been declining since 2008.
Just how much of a drop are we talking about? According to Nielsen data, Fox News's prime-time monthly audience fell to its lowest level in twelve years in January among the 25-to-54 demographic. Daytime Fox News programming likewise saw its lowest monthly ratings in this age cohort since June 2008. Even the network's two biggest stars, O'Reilly and Hannity, have not been immune from viewer desertion: Hannity lost close to 50 percent of his pre-election audience in the final weeks of 2012, and O'Reilly more than a quarter. The slide hasn't stopped in 2013, either. Compared with a year ago, O'Reilly's February prime-time ratings dropped 26 percent in the coveted 25-to-54 demographic, his worst performance since July 2008. Hannity's sank even further, to the lowest point in his show's history.