Clear Channel Gives Limbaugh Bum's Rush in Pittsburgh
Thursday August 7, 2014
Rush Limbaugh has an achey breaky heart today. Clear Channel just flipped Limbaugh's WPGB in Pittsburgh to country music. It had fallen to 11th in Pittsburgh, echoing hate radio's plummeting popularityacross the country. He got picked up by the smaller WJAS in Pittsburgh, owned by Radio Partners LLC, and 7,000 watts compared to WPGB's 15,000. It is AM to boot, so likely suffers more from interference than the FM WPGB would. Pittsburgh is considered the 25th largest radio market in the U.S..
August is off to a bad start for Rush Limbaugh. Last week, he got dumped by one of his California stations, which flipped to a country music format, too, a switch the owner said was due to Stop Rush. Earlier in the year, Mr. Limbaugh was demoted to smaller stations in L.A. and San Francisco as well, the 2nd and 4th largest markets in the country, respectively.
Mr. Limbaugh seems to be floating more fringe conspiracy theories and gross misogyny lately, perhaps in hope of maintaining the hard core listeners he has left. Today it was that theborder crisis is a plot to "wrest control of this country from the white majority." That is worthy of a diary of its own; I hope someone will write one up. Last week, he hyped for two days what he called his "Vagina Justice Monologue."
Advertisers don't want to be associated with either one. So, it's not a good long-term strategy, for him, or any of his stations.
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Fri Aug 08, 2014 at 2:48 PM PT: Interesting blog post on Clear Channel dethroning Limbaugh in Pittsburgh, by a radio insider who's been covering the decline of right wing talk radio lately. The post includes coverage maps, which show Limbaugh will have a much smaller geographic reach now on WJAS: http://darrylparks.com/.... Some of his older posts are well worth a read, too.