In the Black

A WEB OF PROMOTIONS DEALS

JEANETTE LEE has endorsement, licensing and appearance contracts with several firms:
• King.com, a skill gaming site. In a two-year licensing deal, Lee lends the "Black Widow" brand to the site's 8-ball and 9-ball games.
• Carolina Crossroads, a retail-resort development. In a multiyear endorsement and appearance deal, she promotes the facility.
• ESPN. In a two-year deal, she does on-air reporting for events outside of billiards and makes appearances at company functions.
• LiquidWick, a cue manufacturer and media promotions firm. In a multiyear endorsement deal, she will appear in company commercials, informercials and DVDs. The firm also will launch a Widow Master signature cue.
• Bass Pro Shops, sporting goods and outdoor recreation retailer. In a multiyear endorsement and appearance deal, she attends store openings and will be used in the company's catalog.
• Rocawear, urban apparel and lifestyle brand. In an endorsement deal, Lee appears in the brand's "I Will Not Lose" ad campaign.
• Expert Insight, an educational media firm. In a licensing deal, she appears in the instructional video "Black Widow Billiards with Jeanette Lee."
• SBS Broadcasting, a Korea-based media firm. In a licensing deal, she sells a Black Widow line of jewelry via www.TVShopPlus.com.
• Lee's regular clients for appearances include the U.S. military; SAS (software development); UBS (investment banking); and Gatorade.
• While not strictly promotional, Lee regularly appears in made-for-TV pool events produced by Billiards International, and pool tournaments staged and broadcast in Korea by Dragon Promotions.

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